OUR TEAM
EXECUTIVE DIRECTOR & FOUNDER
Dr. Belinda Hernandez-Arriaga
Dr. Belinda Hernandez-Arriaga is the Founder and Executive Director of ALAS. She holds a Doctorate in Education and a Masters Degree in Social Work. She is a Licensed Clinical Social Worker registered with the California Board of Behavioral Sciences. She is an Assistant Professor at the University of San Francisco, teaching in the Counseling Psychology program. Her focus of expertise is mental health with the Latino community, understanding trauma in immigrant children and families, and working with Farmworker mental health. She had launched significant community mental health initiatives at ALAS including influential advocacy for systemic change in care and access for our Coastside program. Belinda was named to the San Mateo County Women’s Hall of Fame and appointed San Mateo County District 3 Arts Commissioner. Her research focuses on cultural interventions to address trauma and Farmworker mental health. She is the author of the award-winning children's book, Love and Monsters in Sofia's Life. She has been a long-time member of the Bay Area Border Relief.
Board Members
Patricia Ramirez
Board Member, Social Services Supervisor, Tonantzin Coordinator
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Stella Dominguez
Board Member
Stella Dominguez, a native of San Jose, California, began her career in 1977 at the Santa Clara County Juvenile Detention Center. Over the span of nearly three decades, she rose to the position of Supervising Group Counselor before retiring in 2006. During her tenure, Stella implemented and developed several programs, including the Multi-Agency Assessment Center. She was a dedicated member of the California Gang Investigators Association and the Latino Peace Officers Association. In her retirement, Stella remained actively engaged in community service, working with the 7 Trees Neighborhood Group to enhance services in an under-resourced neighborhood. In 2011, she embarked on a new chapter by working with Dr. Belinda Arriaga to establish the nonprofit ALAS Ayudando Latinos A Soñar, where she serves as a board member. Outside of her professional pursuits, Stella finds joy in dancing, appreciating music, following baseball, and cherishing quality time with friends and family. Since relocating to Central Valley, she continues her spirit of volunteerism by contributing her time and efforts to Arte América, Central California Food Bank, and Beautify Fresno. Stella's commitment to community empowerment and dedication to making a positive impact shine through in all aspects of her life.
Rodrigo Gijon
Board Member
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Lilli Rey
Board Member, Co-Founder, Bay Area Border Relief
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Luis Enrique Bazán
Board Member
Participating in the creation of a more humane world for all Community-Based Organizing Ed.D in Organization and Leadership and Doctor in Knowledge and Culture in Latin America
Diana Gijon Sencion
Board Member
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Alice Linsmeier
Board Member
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Richard Klein
Board Member
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Monica Valencia
Board Member
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Our Staff
Dr. Hiram Santisteban
Fractional COO
A transformative, culturally grounded leader with a proven track record of combining Western education, hard skills, and lived experience to transform intergenerational trauma, adversity, oppression into a profound force of love, healing, and strength. A multidimensional teacher and doer who helps grassroots organizations thrive by leading from a place of strength, values, and sound strategic vision. A passionate bridge builder who brings internal and external stakeholders together to develop strategic plans, organizational infrastructure, and culture shift to deliver extraordinary results. Demonstrated strengths in: Non-Profit Management Government Administration Strategic Planning Product Development Policy Analysis Program Integration Leading Diverse Teams Human Resources Diversity/Equity/Inclusion Conflict Resolution Reorganization/Restructuring Evaluation & Outcomes Compensation & Benefits Healthcare Administration Organizational Training Financial Modeling Risk Management Crisis Management Sales Management Cash Management Efficiency Analysis Information Technology & Interoperability Database Management Fundraising Grant Management Multi-Media Marketing Public Relations International Affairs Environmental Planning Indigenous Healing Practices
Pati Ramirez
Social Services Supervisor
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Cecilia Penaloza
Community Engagement Coordinator
After earning her B.S. in science from UC Davis, Cecilia joined ALAS as the Community Engagement Specialist focusing on the Latino community in Half Moon Bay. Growing up near the coast, she is committed to supporting her community by guiding them to make the most of the resources available to them.
Magdalena Zavala
Office Coordinator
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Ernie Valladares
Finance & Operations Supervisor
Ernesto J. Valladares Bonilla is the Finance Supervisor at ALAS, where he oversees financial operations and ensures the accuracy of the organization’s finances. He was born in El Salvador and moved to the United States when he was 10 years old. Ernesto attended the College of San Mateo before transferring to San Francisco State University, where he graduated in 2023 as a first-generation college graduate. He earned a Bachelor of Science in Business with a concentration in Finance. In his free time, Ernesto enjoys outdoor activities, watching movies, and going to the gym.
Luis Enrique Bazán
Community Partnerships
Participating in the creation of a more humane world for all Community-Based Organizing Ed.D in Organization and Leadership and Doctor in Knowledge and Culture in Latin America
Veronica Rodriguez
Major Gifts Officer
Veronica brings over 15 years of experience in the field of Latino Advocacy. She is one of our ALAS Founding Board members with experience in Strategic Development and relationship building. She has lent her voice to support and uplift the Latino narrative in the Bay Area. With a robust background in Nonprofit Leadership and Fundraising, she will continue to contribute to ALAS's initiatives in advancing Latino/a culture, community wellness, and social justice. Her deep commitment has been pivotal in expanding ALAS's reach through community outreach and advocacy efforts. She is married to Media Executive Raul Rodriguez and is a mother to 3 young men. Two are currently studying at USC School of Business and the third transfering to study Pre-med in the Fall.
Corie Schwabenland Garcia
Data Analyst
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Juan Carlos Ruiz Malagon, MS, MA
ALAS Research Coordinator
Juan Carlos Ruiz Malagon is a second-year Doctoral student in Public Health at the University of California, Irvine. His research interests lie in structural determinants of health, health injustices among minoritized populations, and Latiné marginalized communities. He completed his BA at the University of California, Davis, MA in Global Health at the University of California, San Diego, and MS in Community Health at Stanford University. Juan has been awarded multiple fellowships and scholarships to support his doctoral education including the Northgate Gonzalez Scholarship, an H&H Lee Charitable Foundation Scholarship, a Health Equity Research Summer Scholarship, a Graduate Division Fellowship, an Environmental and Health Equity Fellowship, and an NSF-funded fellowship called the Climate Justice Initiative. Currently, he is working on projects looking at the impact of gun violence on farmworker well-being, ways to reduce workplace violence for farmworkers, the social outcomes of immigration trauma on Latiné immigrants, and the impact criminalization has on HIV preventative care for transgender Latinas. While at Stanford University, Juan was a Health Justice Programs Fellow through the Latino Coalition for a Healthy California and has continued to serve as a research fellow for the UCLA Latino Politics and Policy Institute. Before graduate school, Juan volunteered at a UC Davis student-run free clinic called Clinica Tepati, providing primary healthcare to underserved and uninsured populations. Their professional and personal experiences drive them to work towards equitable healthcare systems through research and community engagement. Juan Carlos immigrated to the U.S. early and identifies as a first-generation and low-income college graduate. They are the first person in their family to attend college and obtain graduate degrees.
Zenón Barrón
Arte y Cultura Director
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Emma Moctezuma
Cariño Project Case Manager
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Marisela Martinez
Program Administrative Assistant
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Norma Zavala
Child Development Specialist
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Farmworker & Essential Worker Outreach
Sandra Sencion
Farmworker Director
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Cristhian Landaverde
Farmworker Community Case Manager
Cristhian Landaverde is of Salvadoran origin and a social work specialist with a diverse age range. In El Salvador, Cristhian also did health delivery of micronutrients, advocating for all to achieve a well-off health goal. He moved to Half Moon Bay twelve years ago. He has continued supporting and growing his social service skills in the small community of Half Moon Bay. Now that Cristhian is an employee with ALAS, he is eager to help the community with kindness, empathy, and advocacy.
Jorge Sanchez
Farmworker Community Case Manager
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Ana Morales-Galvan
Equity Express Bus Program Coordinator
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Mental Health
David A. Martínez, Ph.D.
Mental Health Director
Dr. David A. Martínez earned his Ph.D. in Clinical Health Psychology from the University of Missouri-Kansas City in 2013. He completed his clinical internship in behavioral medicine at the Palo Alto VA Healthcare System and his post-doctoral fellowship at Brown University’s School of Medicine. He has been a professor of clinical psychology at the University of San Francisco since 2014. Dr. Martínez is the son of Mexican parents who immigrated to Salinas, California, where he was born. Dr. Martínez spent his childhood years in Michoacan, Mexico and returned to the U.S. with his mother and siblings when he was an adolescent. Upon his return to the U.S., Dr. Martinez only spoke Spanish and encountered many challenges trying to adjust and trying to navigate the educational and healthcare systems in the U.S. These experiences have informed his passion, which is to increase equitable and quality access to healthcare for the Latino community in the U.S. Dr. Martínez has extensive experience employing community based approaches to increase access to HIV testing, mental health services, and healthcare services for marginalized populations. He also has extensive experience in training health professionals, including mental health and medical practitioners in the U.S. and Peru. As the Director of Mental Health at ALAS, Dr. Martínez aims to strengthen the equitable access to mental health services for everyone in the ALAS community. Collaborating with the leadership, staff, and community at ALAS will be an essential component of this goal. He is also looking forward to collaboratively identifying innovative ways to deliver essential mental health services to the ALAS community.
Winsor Kinkade, LCSW
Community Mental Health Clinician
Winsor is driven by a passion for community mental health, viewing it as a tool for empowerment, socio-political resistance, and holistic community care. Their dedication to anti-oppressive and anti-colonial practices shapes their approach to therapy, emphasizing art-centered techniques as a means of healing and collective liberation. With a focus on the Latinx farmworker community, Winsor explores the intersection of art, resistance, and post-traumatic mental health, fostering collective imagination and resilience. Their goal is to create radical systems of mental health support that dismantle systematic marginalization and nourish spirituality and creativity for healing and empowerment. In addition to their clinical work, Winsor contributes to academia as an Adjunct Professor at the University of San Francisco in the Graduate Department of Psychology. As a Licensed Clinical Social Worker, Winsor earned their Master’s Degree at San José State University, specializing in Mental Health in Latinx Communities. They hold a Bachelor’s Degree in Communication and Fine Art from the University of San Francisco. Currently pursuing a PhD in Depth Psychology with a focus on Liberation, Community, Indigenous, and Eco-Psychologies, Winsor continues to deepen their understanding of transformative mental health systems. In their free time, Winsor enjoys painting, sharing meals with family, and getting lost outdoors with their dog, Oscar.
Rafael Padilla, Psy.D., LMFT
Mental Health Supervisor, Clinical Director
Dr. Rafael Padilla holds a Bachelors degree in developmental psychology, a masters in Marriage and Family Counseling and a doctorate in Clinical Psychology. He is the Mental Health Supervisor overseeing the clinicians who provide direct care to the community. Dr. Padilla was born in Guadalajara, Mexico. He is the first in his family to graduate from college. His passion is in community advocacy, ensuring all individuals are provided with competent and respectful care. His expertise is in collaborating with the legal system. He regularly advocates for the undocumented by providing mental health evaluations that lead to a hardship waiver request. It is his privilege to work for ALAS and serve the coastal community of Half Moon Bay.
Sofia Solorzano
A.M.F.T. Clinician
Sofia G. Solorzano Flores identifies as a Mexican Latina raised in the Bay Area. She graduated from the University of San Francisco with a Master’s Degree in Counseling Psychology. Sofia is a Licensed with the Board of Behavioral Sciences practicing as a Marriage and Family Therapist and Professional Clinical Counselor.
Wendy Rubio
Mental Health Clinician A.M.F.T.
Wendy is a Clinician in the ALAS Mental Health Team. She is a San Francisco native and the daughter of immigrants from El Salvador and Guatemala. Wendy's educational background is in Psychology. She graduated from Kalamazoo College with a B.A in Psychology and Religious Studies. She completed her master’s from the University of San Francisco, with an M.A. in Counseling Psychology and a concentration in Marriage and Family Therapy. Wendy has experience working with the Latine, undocumented, and immigrant families and youth. At ALAS, she has been part of the Equity Express Bus Team and has worked with community and farmworker clients in individual and group therapy. She deeply cares about the mental health and well-being of Latine families. She has seen how the Latine community and other communities of color have historically been excluded from mental health services. Wendy is happy to be part of a team and organization that is actively working on making a change in the mental health industry by providing access to mental health services to the community. She is ecstatic to be working in ALAS with the Half Moon Bay community!
Yelenna Pleitez
Mental Health Clinician A.M.F.T.
Yelenna is a proud San Francisco native and second-generation Latina Americana who has worked with a diverse client population in a variety of clinical settings through-out the Bay Area. She graduated from the University of San Francisco with a Masters degree in Marriage and Family Therapy and completed her traineeship year as an Integrative Hospital Therapist at CPMC Mission Bernal Campus - where she specialized in inpatient psychotherapy services for older adults. Yelenna is a bilingual psychotherapist committed to making psychotherapy more accessible to those who have been traditionally underrepresented in mental health services by providing therapy in a culturally responsive manner. She believes that mental health therapy cannot be separated from social justice. As a proud latina daughter of immigrants, she wholeheartedly understands the importance in honoring and holding space for cultural roots and collective healing in therapy. Her most recent work as a Mental Health Clinician at ALAS, involves direct client therapy as well as facilitating community workshops and a farmworkers women’s group. She envisions the next level of her professional training to involve continuing her journey as a mental health advocate for communities to receive the mental health support they need to go from surviving to thriving in their daily lives.
Team Partners
Masha Chernyak
Consultant
Masha Chernyak is a dynamic community organizer with a gift for turning bold visions into reality. With over 20 years of experience, she has led strategy, cultural organizing, and grassroots fundraising, unlocking more than $125 million for Latino communities. Her infectious "Let's do it" spirit, combined with her vision and authenticity, makes Masha a force for real change. She cuts straight to the heart of issues, delivering practical, creative solutions while building a world where everyone belongs. Today, Masha works with nonprofits, funders, and national capacity builders to launch transformative, people-centered campaigns. As a passionate photographer, storyteller, and coach-- she’s dedicated to helping others see their own magic. An immigrant from Russia, Masha's perspective is deeply shaped by her lived experience, her time in the Peace Corps, and her work as a community organizer on Chicago's South Side.
Joel Valencia
Grant Writer
Joel Valencia grew up in Menlo Park, CA. His family is from Mexico. Joel is passionate about ensuring that all people are presented with the accessible opportunities and guidance they need to be successful. He has worked on a range of issues including foreclosure and homelessness prevention, anti-predatory lending, small business development, financial literacy, youth mentorship, and tech education. Joel currently runs Evergreen Collective, a nonprofit dedicated to helping grassroots BIPOC-led & serving nonprofits establish long-term financial stability.
Alejandro Lopez
Guitar Instructor
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Cecilia Aguila
Senior Group Coordinator
My name is Cecilia Aguila. I was born in Las Margaritas Jalisco, Mexico in 1972. I come from a family of six and I am the third oldest. I went to Cristobal Colon school and graduated as a receptionist in 1990. I Arrived to the United States in 1995. I am married and I have two daughters. My current job is cleaning houses and also I have been working with ALAS for two years.I am the coordinator of the Senior Citizen group where I have the opportunity to grow and live with them. I am very sociable and I like to sing, dance and do arts and crafts. I am very grateful to ALAS for giving me this opportunity to work with them, and also because I like to serve the community.
Diego Ryan Lopez
Youth Intern
I'm Ryan Lopez, a proactive Politics major who serves as a Youth Ambassador at Ayudando Latinos A Soñar (ALAS) and contributes as a writer at Silicon Valley Latino (SVL). Engaging deeply in community advocacy, I prioritize emphasizing cultural connections and fostering diversity appreciation at ALAS for positive social impact. Simultaneously, at SVL, I don't just contribute insightful biographical articles but also lead the SVL Collegiate Cultura Ambassadors Program. Through this, I connect college-level students with professional opportunities, bridging the gap between education and the professional realm. Committed to enhancing government and community relations, I bring strategic leadership and collaborative initiatives to the forefront of my endeavors. Additionally, I serve as a dedicated Youth Commissioner on the San Mateo County Behavior Health Commission.
Kelly Delaney
Educational Director
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Tregar Otton
Mariachi Director
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Rae Abileah
Listening Project Coordinator
Rae Abileah (she/her) is a project coordinator at ALAS, facilitator, community advocate, author, and ordained faith leader. For over twenty years she’s worked with environmental and social impact organizations and movements, from volunteer to executive director. At ALAS, Rae supports Bienestar Comunitario, a multi-year county-wide community assessment and implementation project housed at ALAS and funded by Behavioral Health and Recovery Services to support Latine youth and family mental health wellbeing, access to health services, and substance abuse prevention. Rae also supports authors at the spirituality-social change nexus through her consultancy, CreateWell, and facilitates innovation labs for teams engaging in equitable, scalable conservation at The Nature Conservancy’s Agility Lab. She is a trainer and strategist at Beautiful Trouble. As a first-generation American, Rae's Dutch, Israeli, Ashkenazi Jewish and Christian ancestry informs her work toward undoing racism and white supremacy. She is passionate about collective liberation, community healing, climate justice, and getting out on the coastal trails with her husky dog. Rae graduated from Barnard College at Columbia University, and received ordination by the Kohenet Institute. Raised in Half Moon Bay, she is grateful to be able to support initiatives for the thriving wellbeing of the diverse communities who make home in San Mateo County, and particularly here on unceded Ramaytush Ohlone land of the Coastside. www.createwell.io
Laurianna Ceja Diaz
Donor Development & Fundraising Consultant
Laurianna Ceja Diaz is responsible for Donor Development & Fundraising Consultant. She holds a Bachelor Degree in Business Administration with a concentration in Latin American studies. Laurianna has traveled extensively throughout Latin America and lived in Mexico where she experienced the difficulties of being raised in the United States as an immigrant and first generation college graduate. Living in Mexico allowed her two cultures to mesh into one and her true identity began to form. Laurianna brings over 20 years of successful Banking experience in Wealth Management working directly with C-Level executives, attorneys and real estate professionals. She is currently studying for the LSAT and aspires to become a Law Student in 2025. Laurianna’s greatest pride are her children, Isaac and Mimi, and seeing them grow and find their path.
Alex Ontiveros
Strategic Growth Executive
Alex Ontiveros is an award-winning community leader, award-winning producer and social impact entrepreneur with an extensive range of professional experience and success in the areas of content creation, PR, brand development, marketing, community engagement, community development, community relations, business development, communication and event design, event production and event management. He has also led an exemplary career holding a variety of positions that have focused on empowering and engaging the Latino community. Currently, Alex is the Founder and CEO for Silicon Valley Latino, LLC. Silicon Valley Latino (SVL) is a multi-platform media, marketing and engagement company, who challenges itself relentlessly to publish and promote positive content about the Latino community. (www.svlatino.com). Through SVL he has led the development of key empowerment programs under the #CreoEnTi umbrella such as the Inspire Higher Tour, Latino Leaders Fireside Chats and College Declaration Day celebrations and Raices - Creo En Ti Empowerment Summit. Additionally, through its sister company, The SVL Agency helps its clients with storytelling, branding, positioning and marketing solutions.
Carmina de la Fuente
Tutoring Coordinator
I was raised in Guatemala and moved to California 18 years ago. I am bilingual, speaking both English and Spanish fluently. I hold an associate's degree in Business, an associate's degree in Child Development, and a bachelor's degree in Psychology. I am a proud parent of four children. In my free time, I enjoy engaging in various hobbies, including crafts, painting, hiking, biking, and playing tennis. My passion for my children, outdoor activities and creative pursuits keeps me active and inspired. Professionally, I have experience working for a non-profit organization, where I coordinated a program focused on teaching parents the importance of reading to their children. This role allowed me to combine my love for education and community service, making a positive impact on families and their literacy practices. I am excited to continue my engagement in the non-profit sector and am happy to join ALAS to help coordinate the tutoring program for children from kindergarten to high school.
Eduardo Garcia
Trumpet Instructor
As a key member of the ALAS team, our focus is on contributing to the pioneering efforts in our field. With a diverse background spanning various disciplines, we bring together a rich blend of expertise, innovation, and dedication to excellence. Our team is united by a shared commitment to advancing our projects, driving forward technological breakthroughs, and delivering solutions that make a real difference. In our pursuit of excellence, we leverage our collective knowledge and skills to tackle challenges, explore new possibilities, and create impactful outcomes. Our work is guided by a passion for innovation, a deep understanding of our domain, and a strong belief in collaboration and teamwork. Beyond our professional endeavors, we are engaged and active participants in our communities, continuously seeking ways to contribute positively and make a lasting impact. The ALAS team is more than just a group of individuals; we are a vibrant community of thinkers, creators, and leaders dedicated to making a difference in the world.
Juana Ruano
Senior Peer Counselor &
Mariachi Assistant
Juana Ruano-López is an immigrant from Guadalajara, Jalisco, Mexico. She has lived in the HMB area for 30 years. Juana is married and has two children, one aged 28 and the other 17. She works at ALAS as a counselor for the elderly, visiting homes (Corazones de Oro). Juana feels very happy in her job, bringing joy and compassion to those in need, as they are often the most forgotten. She continues to learn every day to provide excellent service, which is beneficial for everyone’s mental health, and this makes her feel fulfilled. In her free time, Juana enjoys walking along the beach, breathing in the fresh air, and appreciating nature, as she believes people often forget how beautiful it is. She invites everyone to enjoy each moment of life, recognizing that it is good for both physical and mental health. Juana has a personal motto that she loves to share: "We are all one world and one heart."
Abrahan Mata
Maintenance
Abrahan arrived in Half Moon Bay in 2021 and has expressed gratitude for being part of the community. Serving as the maintenance person for ALAS, he appreciates the opportunity to contribute through his role. Abrahan llegó a Half Moon Bay en 2021 y ha expresado su gratitud por ser parte de la comunidad. Como encargado de mantenimiento de ALAS, valora la oportunidad de contribuir a través de su trabajo.
Media
Victoria Sanchez De Alba
PR Marketing
Victoria Sánchez De Alba is a National News Emmy Award-winning Journalist-turned- Communications professional, and Founder and President of De Alba Communications. She combines her passion for social justice specializing in Multicultural Public Relations, “Telling the stories that don’t get told.” Victoria is experienced in community engagement, government relations for social impact businesses, working with philanthropic foundations and community organizations executing PR and media outreach strategies to amplify their mission, business goals and success. Prior to launching De Alba Communications, she worked in television journalism and investigative reporting for the Center for Investigative Reporting, Inc. (CIR) in San Francisco, where she was part of an Emmy award-winning national news team. Other positions included ABC/7 KGO TV, San Francisco; CBS 13 KOVR TV, Sacramento; Stanford University News Service, El Tecolote News in San Francisco and more. After producing television news, she transferred her journalism skills to Public Relations and worked with a leading high-tech PR firm in San Francisco. She then became an entrepreneur and started her own company in 2001. Victoria received her Bachelor of Arts in Communications-Mass Media, with emphasis in Media Law, from the University of San Francisco, San Francisco, CA.